Difficult question, “What is SEO?”. Similar to practically all internet-related terms, concepts and notions, that of “SEO” does not have a special meaning and it is a blurry idea in most people’s mind.
Still, what is SEO? Since there is no ultimate, fully understandable meaning for “SEO”, the only method to go is to have a look at numerous definitions and attempt to merge them in order to have the best perspective.
Wikipedia: “Search engine optimization (SEO) is a set of approaches targeted at improving the presence of a site in online search engine listings. The term likewise describes an industry of experts that carry out optimization jobs on behalf of customer websites.”
Fakezilla: “The changes that are made to the content and code of a website in order to increase its rankings in the outcomes pages of online search engine and directory sites. These modifications might involve rewording body copy, changing Title or Meta tags, removal of Frames or Flash content, and the seeking of inbound links.”
The Web Search Workshop: “The term utilized to describe the marketing strategy of preparing a site to enhance its possibilities of being ranked in the top outcomes of a search engine once a pertinent search is carried out. A number of aspects are important when enhancing a website, consisting of the content and structure of the website’s copy and page design, the HTML meta-tags and the submission procedure.”
There are also 2 schools of SEO: white hat SEO and black hat SEO. White hat SEOs are those that play by the guideline (really standards offered by search engines). Black hat SEOs are those that press the limitation of SEOs and use some doubtful or forbidden strategies (according to the guidelines).
Site NOVA: “acronym for search engine optimization. This is the process of making a website ‘search-engine-friendly. Seo is primarily utilized to increase rankings in SERPs, and effective SEO can increase the potential of your site and bring in more traffic.”
구글 상단 노출 Thousands more definitions are available, almost as many “SEO expert’s” you will find online (” The Guru Problem” is really the title of another post to be released soon).
As you can see, no meaning resembles another, however they all tend to converge to a specific common understanding.
There are various strategies and tools utilized to accomplish SEO goals, and they ought to NOT be consisted of within a definition.
Given that it is not fix to specify a concept through its tools, here is a meaning I have created after long deliberations. The recommendation is to define SEO as follows:
SEO = abbreviation for “Search Engine Optimization”, the procedure of optimizing and tuning a web site and acquiring online awareness for it, in order to provide targeted visitors and ensure high conversion rates.
When done properly, SEO activities should:
– make search engines crawl the site;
– make search engines index the site;
– ensure a high ranking amongst SERPs (Search Engine Results Pages) for given keywords;
– achieve a high page rank;
– drive targeted traffic;
– attain high conversion rates among the site’s visitors.
Because absolutely nothing is supreme and definitive in the world of SEO, I ‘d like to receive your feedback and comments: TeaWithEdge.com is a way to call me and speak up about your Marketing concerns.
There are likewise two schools of SEO: white hat SEO and black hat SEO. White hat SEOs are those that play by the rule (really standards provided by search engines). Black hat SEOs are those that press the limit of SEOs and use some questionable or prohibited techniques (according to the standards). These black hat SEO techniques are likewise frequently understood as spam.”
Search engine optimization is mostly utilized to increase rankings in SERPs, and reliable SEO can increase the potential of your website and bring in more traffic.”